Tiger Woods returned to golf this week, reigniting the discussion about whether his sexual exploits are his own personal business or whether his behavior off the green should play a role in his (previously) lucrative career as a corporate spokesman.
Having lost several sponsorship deals in recent months, Tiger appears to be looking for a way to position himself as thoughtful and penitent about his behavior. Take for example, this new Nike ad:
That follows his February press conference when he said he was deeply sorry.
Don Aucoin at the Boston Globe wrote this week that Americans love a comeback story:
if we are invested in the comebacks of people we don’t know, perhaps it is because we sense our quasi-authorial power to help write their second acts. Or it could be that we just can’t resist a good comeback story, particularly now, with 15 million people out of work in this deep recession.
“You get the feeling that in this country now, everyone has to come back,’’ observed Ron Simon, curator of television and radio at the Paley Center for Media. “So these stories become parables that can help people along with their own struggles, myths that can help people redefine themselves in their own lives.’’
What do you think? Can Tiger come back? Should we care about the sex lives of celebrities?
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