Earlier this year, I launched Newvine Growing as a marketing communications consulting firm, with offerings including media training, social media coaching and strategic planning.
One of my next steps is providing coaching to those who don’t have the budget for one-on-one consulting but would benefit from a cookbook with guidance on press releases, marketing materials and email newsletters, for example.
If you have experience selling and distributing content, I’d love your input. I am still looking for the best way to execute inexpensively with an excellent customer experience.
Here’s what I want to offer as an initial package:
- You buy a package of audio instruction, 12 lessons on marketing communications topics, which comes with transcriptions and workbook assistance like a form to help you prepare for a media interview. Your online purchase triggers either shipment of a physical package or digital files.
- One-year subscription to members-only materials including password-protected forums where you can share ideas and ask questions, members-only email newsletters and members-only conference calls with guest speakers and the chance to ask questions.
Then when you renew the second year, you pay a discounted price for just the subscription portion.
I’m spending a chunk of this weekend researching the best technologies for:
- e-commerce shopping carts that trigger product delivery (either physical or electronic) and inclusion in a membership database with automated expiration date
- duplication and shipping of audio CDs, transcripts and workbooks
- distribution of digital versions of all of that — audio files, transcripts, workbooks
- password-protected online forums, with annual access automatically granted via a purchase on the e-commerce shopping cart
- members-only conference calls
- members-only email newsletter
- customer support for the digital component — simple password resets, for example, or help if your credit card is declined
I have looked at:
- Ejunkie, which offers digital delivery of files with lots of variations to try to minimize piracy, newsletters, and support for sales of tangible goods
- Fastspring, which hosts an order page to sell and distribute your e-book or software
- Kunaki, which can do inexpensive print-on-demand CDs and DVDs, but doesn’t appear to have the capability to do accompanying literature
- LuLu, which provides both hard-copy books and e-books, plus CDs and DVDs
- Nanacast, which provides services including membership sites and digital product delivery
- TrepStar, which offers CDs and DVDs but not printed transcripts or workbooks
- Vervante, which does CDs, DVDs, book printing and distribution
Do I need to stitch together my own solution — Nanacast for the membership subscription and delivery of digital files and Kunaki for CDs, for example? Or am I missing a simpler way to do it all?
I’m the content generator, not the programming whiz, so I welcome any thoughts on what’s possible and how to make it happen.